Cosmetic company is always on trend in all over the world. Now a days Every age of people use beauty product, men’s are also starting using beauty product as compare to last 20 years, men’s mostly use beard oil, face cream, lip balm, foundation & more while women mostly use Eyeliner, Foundation, Eye shadows, Lipstick, Lip liner & more. The Beauty product has net worth all over the globe is $380.2 Billion and it’s analyse that till 2027 it’s going to reach $463.5 Billion. If some women’s want to work at cosmetic shop they didn’t get allow because some cosmetic company don’t want to keep black & brown skin colour women But now because of social media this types of case is decreasing , Many people in lakhs & millions came to stand and support to black & brown colour women’s. There are many discrimination & racism in cosmetic industry while marketing. There are only few black skin colour actor’s / actress who get role in movies, serials & ads. Actor’s like Shah rukh khan & yami gautam promote fairness products, In advertising also company promote fairness by presenting black colour is not beautiful but white colour is beautiful, many companies have their tag line like “GARNIER WHITE CREAM”, “PONDS WHITE BEAUTY”, “NATURAL GLOW FAIRNESS CREAM BY HIMALAYA”, ” L’OREAL WHITE PERFECT”, “OLAY NATURAL WHITE” and more. Fair & lovely is one of the most fastest growing company in india from last 10 years, In social media there are many people who can forward to support ban fair & lovely and fair & handsome company, yami gautam Fair & lovely for women and shah rukh khan Fair & handsome for men. Beauty products should stop making discrimination between fair and black colour instead of that they should start showing equality in skin colour.