Get Inspired, Be Empowered › Forums › Sexism & Patriarchy › Beauty product are some way a source of discrimination?
Yash TiwariParticipant@yashJune 11, 2021 at 2:18 pm #32159
One industry that is arguably one of the most competitive industries across the world is the beauty industry. This is because many different beauty products are on sale today compared to how it was fifty or one hundred years ago. This has led to a situation where consumers face a lot of confusion when it comes down to choosing the right product for them. The cosmetic industry has grown so much and the executives at top of the companies have a high reputation. On one side they are making a lot of money, but on the other hand, they are in some way a source of discrimination in beauty products. Many of the beauty products, however, are being used mainly for discrimination reasons. All of these products and many more have been proven to be extremely damaging to the cells in our bodies. People get blinded by all the marketing put up around such brands that they don’t think about what they are putting on their faces. They also use them to discriminate based on different color codes.
You might object: ‘How can beauty standards be racist? Beauty is in the eye of the beholder, and just because most white people agree that Nina Garcia is beautiful doesn’t mean they’re collectively imposing their will on women of color. She’s winning these contests because she’s objectively the best. The beauty standards that devalue black skin and favor white skin are not just an unfortunate coincidence: they are a form of discrimination. And the discriminatory consequences may be far worse in business than elsewhere. Yet the fact remains that most mainstream beauty products are formulated not with women of color in mind, but with white people. Using the wrong shades of foundation, concealer, or blush can make dark-skinned women look ashy or washed-out—and may even give them a sunburn.
Beauty products are a source of discrimination, it’s not because they are on purpose it’s just how they are advertised to attract consumers. However, we can see through the clear layers and pay attention to what is being said. Companies advertise their product by showing “normal” white humans with neutral color skin making them the norm and showing all other skin types as abnormal and unattractive. Women of color should feel comfortable wearing whatever they want. Beauty should not be a source of discrimination. Although for some women it can seem like it is and some people will say it’s wrong to wear a certain product, everyone has their reasons for doing so. If you like something then go ahead and wear it.nehachitrodaParticipant@nehachitrodaJune 11, 2021 at 5:49 pm #32165
BEAUTY PRODUCTS ARE IN SOME WAYS A SOURCE OF DISCRIMINATION?
We compare beauty with our gender and equality and consider that beauty is the need of an hour, but living in this 21st century, still, notions are related to the beauty of an individual. Beauty is an area where many people invest in terms of money and time too because we think beauty is all that recognizes a person and a criterion to get accepted anywhere.
There is n number of beauty products which are being advertised daily and some are newly introduced because there is a competition between brands also to be best but are they really promoting beauty products to be best than other brands or are they genuinely promoting a product. Because if we observe around, the most common idea to buy a beauty product is that it will make them look fair and beautiful as that is widely known and considered fact.
There is also a myth that women have to be beautiful and fair so that she gets accepted in society and then women assume it as a priority. Because of this, there is discrimination between each individual to be best not personality-wise but beauty-wise. We see that many dark-toned individuals are discriminated against and not valued because of their skin tone. And also, a reason for discrimination are brands promoting fairness and casting only fair actor and artist to advertise that beauty product.
Not only this but women are also more conscious in terms of being attractive and should be perfect in all terms and in doing so they invest more money. Many women are commented on and teased because of their tone, body structure, and their appearance. Gradually men are also becoming conscious to look handsome because they also think it matters.
Beauty products are the source of discrimination but it’s the ‘US’ who needs to understand that due to this there is discrimination and inequality between everyone and it should not be supported. Beauty is not a thing that has to be visible on our faces but it should be in our nature and behaviour.
“Your outer beauty will capture the eyes, your inner beauty will capture the heart” – Steven AitchisonTanimaParticipant@taJune 11, 2021 at 11:38 pm #32183
Beauty products, it’s among one of those industries, who’s valued from the ancient age till now. Everyone in this world, want to be presentable, perfect, beautiful in every aspect, which is not wrong at all. What wrong is, the concept of using beauty products. They contains a large amount of racism in those pretty make up items.
Fairness cream, councillor, extra eyelashes, nails and there’s a big list of the make up items available in the market.
But the main problem is people are not buying it to make them presentable at all. They are buying it to hide themselves mostly.
How many of us really wants to get ready for 1 hour to go out for 5 minutes? Approx nobody. How much important it’s for you to click pictures on your make up look to make it your profile picture? Approx everybody. And you remember that feeling when you get ready with these much strength but come back without clicking a photo? Or getting unnoticed? Yes, that’s the frustration human feel, as they want to hide themselves behind that beauty products and show case a new self which is not his/her own self at all.
Beauty products are significantly uphold the patriarchal norms of our society. We’re said that our society or our men world want to see us wearing that fake beauty , they are constantly rewriting about women’s nature, looking, figure, physique, even mental state like how they should feel or how they should be homely or how they should be grateful to men and so on. And what we’re doing? We’re continuously accepting the cruelties by accepting the circumstances told to us.
Not only female, our male society is also getting tormented through this so called beauty norms. A handsome guy with a perfect height, good income and so on.
Even in India, we’re forgetting or ignoring our own culture and color and try to accept that foreign identity. Beauty isn’t something which can be judged according to physique and color, it should be according to the behavior or a beautiful mindset.AnikaParticipant@anikaJune 12, 2021 at 1:56 pm #32194
The Indian Cosmetics Industry is one of the biggest industries in India. It is estimated to be worth 8.5 billion USD (6.2 Crores) in India. It has grown steadily throughout the years. Makeup is very popular in India.
And yet, they are one of the main sources of discrimination in India. In India, the beauty industry caters to light-skinned people rather than dark-skinned people. People with a darker complexion find it very difficult to find a foundation that suits them. They have to mix different ones to get the correct foundation for their skin. Makeup products are marketed to people with a lighter complexion. It’s almost as if people with a darker complexion do not exist even though they make more than half of the population. The existence of skin whitening products like Glow and Lovely and Ponds promotes the idea that fair skin is good and anyone who has anything other than that is unattractive. These creams do not work but what they do achieve is harming skin and colorism. And it’s not just skin whitening creams, many beauty products cater to one type of skin tone and also show that in their advertisements by hiring fair actors to star in their ads. They also alter some celebrities’ skin complexion in the advertisements to make them seem fairer than they are.
India has preferred fair-skinned people for centuries. They get more opportunities, are more popular. and the ideal skin color. It is sad that people with a darker complexion are being put down because of their skin color. Why does skin color have to decide our fate?
The beauty industry definitely needs to step up and improve itself. Skin whitening creams need to go extinct. How can we promote beauty when skin whitening is very popular? The beauty industry needs to cater to people of all complexions. People are beautiful no matter what.Gayatri SomvanshiParticipant@gayatriJune 16, 2021 at 10:56 pm #32521
Well I don’t really think so. Of Course there were trends of fairness cream but I think every trend is according to the situation. But if we look clearly, beauty products are just for fulfilling the requirements of customers.
As the situations are changing we see how beauty products have evolved.
Now we can see how more knowledge and natural products are propagating.
In Fact now you can see creams for every skin type and skin colour. We see how the shade of foundations , concealers and are available in all shades and the wave of natural make up is in trend of course male up has somewhat changed beauty standards but also broken stereotypes and it’s transformed into an art.
There is less descrimination or you can say the notion behind beauty products is changed now. Earlier they only had the motive of concealing the flaws on their face but now they promote beauty.
It has become art and helped people to easily learn it and now every shade is available and it needs just a blender or brush for simple makeup.
When we are talking about beauty products let’s not forget skin care products.
Now these have been in trend recently and people are focusing on more of the nourishment to skin and glowing up of skin than to turn yourself into a fair lady. Not only this but now brands are actually promoting products for both women and men breaking the image that only women can use skin care products and men using them is unmanly. Yes there are definitely products like underarm creams and fairness cream, then oils which claim that they can make stretch marks can be vanished propagating these false promotions and making stretch marks , dark armpits , dark complexion and even underarm and pubic hair unnatural. But so far I don’t think beauty products are discriminative.PALAK KASHIVParticipant@palakJune 25, 2021 at 9:08 pm #32820
Women should know that we don’t look beautiful because of using beauty creams and products, we should try to embrace our natural beauty and try to look how we are, this beauty creams are just t extra add on to our beauty, but nowadays very less women are seen without make up. using fairness creams and doing make-up is being new flex in the society. Even we can see in some commercials where they very wrongly show narrative in ads. That you will see the glow and become fair in 7 days which is practically not possible they are trying to full innocent audience; a beauty product doesn’t validate us. I think fairness keep should stop selling in the market. Now women should make sure which beauty influencers they are following because not every influencer is not giving the right suggestion before buying any product on suggestion every female should check if they will suit their skin type, check if there are chemicals because chemicals are not good for your facial skin it slowly starts to damage. And women should try to buy beauty products from the brand showroom because in the market shopkeepers mostly sell damage or first copy or used products which can be harmful to girl’s skin. Most of the women copy other women and do their makeup. Also, some companies ask women to look presentable and do make-up because continuously applying beauty products is not a good idea women should avoid this. Beauty lies in eyes of the beholder, it basically depends on person to person how they see us.DISHA SAPKALEParticipant@42dishaJune 26, 2021 at 9:13 pm #32837
Cosmetic company is always on trend in all over the world. Now a days Every age of people use beauty product, men’s are also starting using beauty product as compare to last 20 years, men’s mostly use beard oil, face cream, lip balm, foundation & more while women mostly use Eyeliner, Foundation, Eye shadows, Lipstick, Lip liner & more. The Beauty product has net worth all over the globe is $380.2 Billion and it’s analyse that till 2027 it’s going to reach $463.5 Billion. If some women’s want to work at cosmetic shop they didn’t get allow because some cosmetic company don’t want to keep black & brown skin colour women But now because of social media this types of case is decreasing , Many people in lakhs & millions came to stand and support to black & brown colour women’s. There are many discrimination & racism in cosmetic industry while marketing. There are only few black skin colour actor’s / actress who get role in movies, serials & ads. Actor’s like Shah rukh khan & yami gautam promote fairness products, In advertising also company promote fairness by presenting black colour is not beautiful but white colour is beautiful, many companies have their tag line like “GARNIER WHITE CREAM”, “PONDS WHITE BEAUTY”, “NATURAL GLOW FAIRNESS CREAM BY HIMALAYA”, ” L’OREAL WHITE PERFECT”, “OLAY NATURAL WHITE” and more. Fair & lovely is one of the most fastest growing company in india from last 10 years, In social media there are many people who can forward to support ban fair & lovely and fair & handsome company, yami gautam Fair & lovely for women and shah rukh khan Fair & handsome for men. Beauty products should stop making discrimination between fair and black colour instead of that they should start showing equality in skin colour.Manpreet SinghParticipant@manpreetJuly 16, 2021 at 11:41 am #33130
Beauty is one of the world’s most rapidly developing industries. Multiple different market situations can explain this today. One of the primary things is the constant seeking and testing of new items by younger consumers. The younger generations must always be unstable and this is one of the reasons why they are increasingly loved with cosmetic goods. Another reason why the younger generation is continuously obsessed with wanting new items is that new product advertising is constantly being blasted, whether through social media commercials or YouTuber product reviews. The beauty sector is worth 532 billion U.S. dollars and the skincare sector is worth 148.3 billion US dollars. The value of US$189.3 billion is anticipated to climb by 2025. You would anticipate this to be incredibly integrated and open to any kind of demography encompassing all races, gender, forms, sizes, colors, and ages in all this growth and prosperity in the sector. While some demographics are extremely acceptable by the beauty industry, they are not so open to letting various races, especially color people, enter their own communities.
A lot of people in the beauty sector do not genuinely think that people with colors are there to make themselves and their business appear better only when they come out with more inclusive products. Even if cosmetic brands may start catering to those with darker fabrics, the entire industry still remains a long way from being accepted by people of color. These laborious and expensive beauty procedures are more than the desire for self-expression of women. New research reveals. When people thought women had an opportunity for equal standing with males, scientists found that women should spend more time on beauty. They also discovered that women in high-powered professions are more likely to spend time and effort on attractiveness than males in some professions.
It is important that we as a whole see the whole propaganda behind this beauty product, they are just thriving on our insecurities. The families have to teach their children that beauty standards do not define their worth. The society has shun these archaic standards and move into a new world.
Afshan IqbalParticipant@afshanMarch 16, 2022 at 8:36 pm #34580
- This reply was modified 1 year, 8 months ago by Manpreet Singh.
Are beauty products in some way a source of discrimination? I believe both yes and no. I feel using and not using beauty products is a choice. Discrimination happens when those beauty products are advertised to promote beauty standards that are unattainable. Discrimination happens when the beauty product shows a dark-skin person applying the product and by miracle, the skin colour turns to white. Isn’t it wrong? Beauty is accepting what we are but that doesn’t mean if a woman chooses to apply beauty products, she is any less or any more than other women. It’s a choice. When a dark woman is not shown as ideal for beauty, there the problem of discrimination arrives. TV programmes, movies, billboards, advertisements, all reinforce the idea that “fair is beautiful”. Consequently, lighter skin is depicted as the parameter of beauty by the media. No one directly wants to talk about it but the love is so apparent that many actions reflect it. You can pick up any newspaper and go to the matrimonial section or even visit any such website, the amount of people who want a “fair” wife is pretty huge and disappointing in a country where people are just different shades of brown. This is the root cause of discrimination. While I do believe, beauty products are in some way a source of discrimination but in the end, it’s also a choice.
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